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LiuGong Opens New European Heaquarters In Almere
2012-06-27


LiuGong has officially opened its European headquarters in Almere, Netherlands. In consideration of the importance of the European market to its global development strategy, the new headquarters will become one of the most vital overseas bases of LiuGong.


The facilities are approximately 4000 square meters, and the complete yard is approximately 4000 square meters.It’s location (about 35 km from Amsterdam) has convenient access to European cities via air, sea and highway.The European headquarters will serve as LiuGong’s sales hub, technical support and spare parts distribution center for existing and potential customers in the region.It will play a critical role as LiuGong’s key customer touch point in Europe as it allows the company to attend to customer needs more efficiently.

“This new office will strengthen our presence as a top construction equipment manufacturer brand, and to service our dealers and customers in the whole European market,” said Wang Xiaohua, Chairman of Guangxi LiuGong Machinery Corporation. “Our staff will be able to interact more closely with our customers in Europe, and gain a deeper knowledge and understanding of the needs of each local market. Not only will this allow us to react to customers more effectively, it will also help us develop products that will better meet the local requirements”.


LiuGong has been selling machines in Europe for more than five years. It sells over 9 product lines in the market, and all are specifically designed to meet European requirements; from engine emissions regulations, to machine size and scale, to cab ergonomics.


LiuGong has been expressively increasing its commitment to the European market in past years. The company rolled out a new finance program tailored for Europe last December. It also has begun retooling its newly acquired plant in Poland to begin production of excavators. In the past year, LiuGong successfully doubled the size of its dealer network.These efforts have begun to yield results and have supported LiuGong’s success in sales. In 2011, LiuGong increased sales in the European market by nearly 200%.


“We will continue to demonstrate our commitment to meet our customers’ needs across the globe, and growing our business capabilities in European market,” said Chairman Wang. “We are looking forward to strengthening our footprint here in Europe and contributing to the growth in the region.”


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